Case Study: How Image Renaming & Alt-Text Improve SEO
If you’re still uploading files named IMG_1234.jpg, you’re leaving traffic on the table. Search engines can’t “see” images. They rely on filenames and alt-text to understand them. When optimized, those simple details unlock better rankings, richer search results, and more clicks.
Real Results from Image SEO
| Case | What Changed | Result |
|---|---|---|
| HubSpot | Rewrote alt-tags across their blog | +779% image search traffic (~160k new visits) [source] |
| Foot Locker AU | Fixed image indexing and naming | +228% more visits from listings with image previews [source] |
| ZOE (health app) | Keyword-rich filenames and alt-tags | 72k+ image snippets on Google SERPs (+754% traffic) [source] |
| Industry Study | Descriptive filenames across sites | ~25% increase in organic traffic [source] |
The data is consistent: descriptive filenames and alt-text deliver measurable SEO gains.
Why It Works
• Search visibility
Google explicitly recommends descriptive filenames and alt-text.
• Higher CTR
Listings with image thumbnails stand out and attract clicks.
• Accessibility
Alt-text makes your site inclusive and WCAG-compliant.
• Future-proofing
Visual search (Google Lens, Pinterest) is only growing.
The Pain Point
Renaming hundreds or thousands of images and writing alt-tags manually is a grind. Most teams know they should do it but do not have the time. That is why so many sites still serve DSC1009.png.
Enter namethispic
That's where NameThisPic comes in.
- •Upload images in bulk
- •AI instantly generates SEO-friendly filenames and accessible alt-text
- •Scale from dozens to thousands in seconds
No more tedious manual renaming. Just clean, keyword-rich image data that search engines and users can understand.
Takeaway
Optimizing filenames and alt-text is one of the simplest SEO moves with the biggest upside. Whether you are a blogger, store owner, or content team, the results show that image SEO = real traffic gains.
Instead of slogging through it manually, let namethispic automate the work so you can focus on growth.
👉 Try it now: namethispic.com